December 21, 2016 | 15:00 | Dubai
Next year will see significant developments in mobility, driven by continuous industry innovation and a growing tech-savvy millennial community, according to the region’s leading mobility retailer, Axiom telecom. Here are 3 trends they expect to see in 2017
- Location-Based Services will break the marketing mold: Perhaps one of the most interesting emerging developments is that which will blur the line between being online and offline, beacon technology. Apple’s iBeacon technology has been a pioneer on this front, allowing mobile apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The result? Businesses can offer real-time deals based on where they are at any given point in time.
- Small businesses will want a piece of the “app pie”: According to figures reported by the mobile app publishing platform, Bizness Apps, more than 50% of small business will be looking to create a mobile app next year. Furthermore, by 2017, it is expected that more than 268 billion downloads will generate $77 billion worth of revenue for the app industry. In a market like the UAE, where SMEs represent more than 94% of businesses in the country, this offers the app industry enormous potential.
- Augmented and Virtual Reality will witness tremendous growth: Mobile manufacturers such as Samsung and HTC have already starting exploring this space with the Gear VR and VIVE, respectively, but that is only the start to a whirlwind of cutting-edge virtual and augmented reality technologies that will soon hit the market. According to market advisor Digi-Capital, augmented/virtual reality revenue is expected to reach USD $120 billion by 2020, with augmented reality accounting for USD $90 billion and virtual reality accounting for USD $30 billion, and driven largely by the consumer and mobile AR/VR markets.