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MENA e-commerce market reaches $15 billion; UAE leads

August 2016

August 29, 2016 | 11:15 | Dubai

UAE leads the GCC in e-commerce growth and in 2015, the number of B2C e commerce in the MENA region reached an estimated height of $15 Billion rising from $9 Million from 2012, according to recent surveys from Frost and Sullivan and web-design company Go-Gulf.

E-Businesses constitute one among the fastest growing businesses in the UAE, with more and more UAE residents and national investing in the e-commerce realm. Commenting on the rapid growth of the e-commerce industry in UAE and the GCC at large, Adham Saleh, the CEO of EZHeights stated: “e-commerce has definitely increased in popularity over the past five years, and more services are being offered on e-business websites and mobile platforms, making the user experience easier and better.”

However, Saleh added, “e-commerce still has a long way to go to get on par with the retail trade as it is very hard to compete with the shopping experience in the malls in Dubai. However, the growth has been promising and will continue to burgeon.” According to Adham, the future for e-commerce is bright in the UAE. “We have great internet access across the UAE, the highest smart phone penetration in the world, and as people become more confident at the prospect of using their credit cards online, it will only get better and better,” said Adham. Given that the UAE government has launched several initiatives launched to make e-commerce payment gateway to government services easier, making online transactions have become far easier as compared to before.

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