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These are the world’s 10 most attractive employers

July 2016

July 3, 2016 | 13:30 | Dubai

Business and engineering/IT students in the world’s 12 largest economies have chosen their favorite employers. More than 267,000 millennials in Universum’s Talent Survey have ranked the companies they find most desirable for employment, and the results delivered some valuable insights.

Business and engineering/IT students are actively in pursuit of obtaining a well-balanced lifestyle that encompasses work with personal time. A well-balanced lifestyle is the number one career ambition in both fields of study for all countries apart from India, where having an international career is considered more important and Russia, where job security is key. Overall, engineering/IT talent tend to have more in common with their peers in other markets than the business students in their own countries.

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Google retains the top spot for business and engineering/IT talent, but Apple is biting at their heels. On the engineering/IT side, Google retains its top position followed by Microsoft, Apple, BMW Group and IBM, which took over GE’s spot at 5. On the Business rankings, Apple which moved up 5 spots from 7thto 2ndplace is challenging Google for the top position, followed by EY and Goldman Sachs. PwC fell 3 places to 5thplace.

Banks are struggling to compete with tech firms for business talent, and as a result certain banks have fallen in the rankings, however due to the interest of Engineering/IT talent in joining professional and financial services firms, some banks have made strong advances in the Engineering/IT rankings.

There has also been mixed fortunes for consumer goods firms, with strong “lifestyle” brands doing better than others, such as Nike debuting on the ranking at 16, ahead of the Adidas group at 19. There is a stable attractiveness for the automotive industry, with the exception of Volkswagen for both business & engineering/IT talent.

There have been Significant declines in attractiveness for hardware-focused IT firms and electronics manufacturers and Energy industry noticeably less attractive following collapse in oil & gas prices, yet renewable energy firms have seen a spike in popularity amongst both sets of talent.

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